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Feeling is Believing: The Immeasurable ROI of Occupational Health Physiotherapy

It’s often the case that people don’t truly understand the value of a service until they experience its benefits personally. Occupational health physiotherapy is no exception to this. On paper, the return on investment (ROI) numbers already make a compelling case. Yet, as a physiotherapist, I believe that the true worth is not just in the financial returns but also in the real improvements in an employee’s well-being and work performance.

Take the case of my patient last week…

A senior position holder in his company. He was well aware of the financial investment the business makes in occupational health services.

Suffering from work-related knee pain that significantly impacted his life and was restricting his ability to meet a specific deadline, he came in for an assessment. No magic was required—just an attentive ear and a well-thought-out management plan. We made some simple adjustments to how he performed his job tasks, which provided significant relief and he was able to continue to work.

Afterwards, he expressed that the value of occupational health physiotherapy had never been clearer to him. Beyond the spreadsheets and ROI metrics, he felt the money was “very well spent,” especially as he could quickly return to work and be more productive.

This is a testament to how valuable and effective occupational health services can be.

For me, it’s not just about the numbers; it’s about enhancing quality of life, maximising productivity, and keeping the workforce healthy which turn benefits both individuals and business. However, there’s a big difference between reading about a company’s healthcare provision improving productivity and another to personally benefit from a session that enables you to return to work, pain-free. When you feel the impact of a service in your own life, its value becomes deeply ingrained, surpassing any preconceived notions that marketing could build. The real benefits, have to be felt to be fully appreciated.

So, whether you’ve been on the fence about investing in occupational health physiotherapy provision or you’re an occupational health professional struggling to convey the advantages, remember this: real life-changing benefits await, just more often than not, they have to be felt to be truly believed.

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